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The Mazda Familia, also marketed prominently as the Mazda 323 and Mazda Protegé, was a small family car that was manufactured by Mazda between 1963 and 2003. It was marketed as the Familia in Japan. For export, earlier models were sold with nameplates including: “800”, “1000”, “1200”, and “1300”. In North America, the 1200 was replaced by the Mazda GLC, with newer models becoming “323” and “Protegé”. In Europe, all models after 1977 were called “323”. Mazda Familias were manufactured in Hiroshima, Japan and were also assembled from “knock-down kits” in various countries including Taiwan, Malaysia, South Africa, Zimbabwe, Colombia, and New Zealand. Mazda’s automotive plans for the early sixties consisted of growing alongside the Japanese economy.
To achieve this goal, they began by building an extremely affordable Kei car, the R360 in 1960, planning on introducing gradually larger and pricier cars as the Japanese customers became able to afford them. The first production Familia, styled by young Giorgetto Giugiaro while working at Carrozzeria Bertone, appeared in October 1963. The Familia was introduced to the Japanese market in time for the 1964 Summer Olympics which began in October. The cars used a 782 cc, “SA” four-stroke aluminum inline-four engine, also known as the “White Engine”. There was also a pickup version available from November 1964.
An all new Familia 1000 Coupé arrived in November 1965, with a 985 cc SOHC “PC” engine, and was joined by the larger Mazda Luce in 1966. Around the same time, the 800 engine was upgraded, adding three extra horsepower. Data is for models as marketed in the Japanese domestic market. 00 x 12 4PR rear: 5. The new Familia appeared in November 1967 with the same pushrod 987 cc engine as used in the previous generation sedans.
It was sold as the “Mazda 1000” in some markets. After an April 1970 facelift, the slightly different OHC “PC” engine was also offered, in a model called the “Familia Presto” in the domestic Japanese market. From model year 1970 on the Familia was also available with the new overhead camshaft 1. 3-liter TC engine, derived from the smaller 1. 0-liter OHC engine already seen in the first generation Familia coupé. 1970 also saw a larger sedan which shared much of its mechanicals with the Mazda Capella.
66 model codes respectively when fitted with the OHV 1. All three models were available as either Standard or Deluxe. The “1200” was offered in the United States in 1971 and again for the 1973 model year. The 1971 version was the first piston-powered Familia sold in the United States and arrived in two- and four-door forms alongside its rotary Mazda R100 coupé counterpart. In 1968 Mazda added a Familia Rotary model to the range, offered in both two-door coupé and four-door sedan variants. Sedan models were given an additional “SS” nameplate. In Japan, the installation of a rotary engine gave Japanese buyers a financial advantage when it came time to pay the annual road tax in that they bought a car that was more powerful than a traditional inline engine, but without having the penalty for having an engine in the higher 1.
This was the only generation of the Familia that had the rotary engine offered. The R100 was one of the first Mazda cars imported into the United States for the new Mazda Motors of America, sold in model years 1971 and 1972. Due to US regulations it was released in North America with round headlights fitted in place of the rectangular lights fitted in all other markets. It was a surprising hit with the American public, though sales were limited to some Northwestern states initially. Following on the success of the Cosmo Sports at Nürburgring in 1968, Mazda decided to race another rotary car. The Familia Rotary coupé won its first outing, at the Grand Prix of Singapore, in April 1969. In 1971, Mazda introduced the Mazda Grand Familia and the Mazda Savanna to better compete with the Toyota Corolla, and the Nissan Sunny in North America.
Savanna was intended to replace the smaller Familia. The September 1973 Familia Presto was an updated version of the second generation Mazda Familia, with 60mm wider bodywork and reworked front and rear designs. It was promoted and marketed as the “Widebody” in Japan. Developed to meet new stricter emissions standards in the domestic market, the Presto featured the 1272 cc TC engine or the by now familiar pushrod 1. The van and wagon did receive some superficial changes to their bodywork, but retained the narrower track of the preceding model. Unlike the truck, the vans also used the “Familia Presto” name. Chassis codes are SPCV for the 1.
0-litre and STBV for the 1. Standard and Deluxe versions were available, with the Deluxe also offering five-door bodywork. Production of the second generation Familia ended in January 1977, but not before another minor facelift and emissions scrubbing had taken place in February 1976. The Familia Presto Van continued largely unchanged until the summer of 1978, aside from the 1. 3 losing two horsepower along the way. Not to be confused with Hino Briska or Dodge Brisa. From October 1974 until 1981, Kia Motors manufactured a variant of the second generation Familia as the “Kia Brisa” at their first integrated automobile manufacturing facility, the Sohari Plant in Gwangmyeong, South Korea.
The original version of the Brisa received a slightly different front end from the original Familia, featuring twin headlights. In total, 31,017 Brisa passenger cars were built. Including the pickups increases the totals to 75,987, of which a total of 1,526 were exported. There was a choice of hatchbacks and station wagon bodies, both available with a three- or five-door bodystyle.
Familia underwent a facelift, replacing the previous round headlights with rectangular units which were designed as a single unit along with the grille. Other minor differences occurred along with the facelift. The range was replaced in 1980, however the station wagon models continued in production until 1986. Several of these were available in multiple trim levels. 4 was accompanied by the new, better-equipped CS model which was only available with five-door bodywork.